When is Prime Day? Amazon sets 2026 sales event date earlier than usual


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Amazon's popular discount event has usually gone live in July.

WASHINGTON — Amazon has officially announced when Prime Day will be this year, arriving earlier than usual. 

The popular discount event has traditionally been a two-day sale in recent years, but for 2026 the retailer says Prime members will have four days to shop. 

Prime Day 2026 will kick off on June 23 at 12:01 a.m. PDT through June 26.

"Prime Day is the biggest shopping event of the year exclusively for members, whether they're looking for deals on the latest electronics, getting ahead on back-to-school shopping, or saving on fresh groceries and household essentials," Jamil Ghani, vice president of Amazon Prime, Read Entire Article